TBT Advisory

Commercial advisory
& execution.

Boutique advisory for high-growth companies and their investors, from strategy to revenue at scale.

About

Where venture-backed insight meets operating discipline.

About our founder

Former Chief Commercial Officer at Project A, the VC and PE fund behind Trade Republic, sennder, Quantum Systems, voi, Spryker and 100+ other portfolio companies. Helped the portfolio build their commercial strategies from zero to €250M revenue.

Prior to that: venture capital backed founder of a music SaaS with clients and investors like the label of Jay-Z, Lena Meyer-Landrut, Bausa, CRO, Seedcamp and Head of Business Development at a Series B platform backed by BMW and Cherry Ventures.

FounderThanh Binh Tran
Founded2024, Bonn · Germany
Legal entityTBT Consulting GmbH
Operating asTBT Advisory
FocusEurope, with global reach across VC and PE networks
Contacttb@tbt-advisory.com

Services

Our disciplines behind value creation.

01

Sales Strategy & GTM Design

Define your ideal customer profile, build repeatable go-to-market motions, and establish the pricing and channel architecture needed for sustained revenue growth.

02

Marketing Steering

Develop integrated marketing strategies and steer execution across channels: demand generation, brand positioning, and content that converts at every stage of the funnel.

03

Conversion Rate Optimization

Diagnose where your funnel leaks and implement systematic improvements across acquisition, activation, and retention to maximise revenue from existing traffic.

04

Investor Advisory

Commercial diagnostics, diligence support, and investor-ready narratives for founders and boards navigating fundraising, portfolio decisions, or growth inflection points.